Sales and marketing difference : Why collaboration is key?
There are a lot of different factors that create a good sales department that will win a lot of deals, but one of the main factors that contribute to this is the collaboration between the sales department and marketing department. LxaHub states that 56% of businesses with their sales and marketing departments aligned meet their revenue goals, and a further 19% beat their targets. In this article, we will look at the different reasons why it is key for your sales and marketing teams to collaborate.
You may think that business-to-business (B2B) and business-to-consumer (B2C) sales are similar to one another, however, there are key differences in some of their characteristics. As a result of this, the way sales teams strategize is different depending on the type of business. Differences in the length of negotiation time, the way the customers think and more, all play a part in the strategic differences between both sales teams. In this article, we will go through the key differences between B2B and B2C sales, and how it affects the sales teams.
Sales teams face a wide range of challenges, and as the market changes, new technologies are developed and customers’ needs and requirements alter, new challenges will continue to present themselves to sales teams. Across the board, your sales team will face similar challenges. However, every challenge that a sales team faces can be overcome. This article will look at the common challenges that sales teams are currently facing and how your business can overcome them.
Your sales can be driven by many different social media platforms; however, LinkedIn is possibly the most effective way to boost your sales and revenue. Engaiodigital shares that LinkedIn has 660 million users in over 220 countries on the platform that can be reached. If used effectively, LinkedIn can be the catalyst for growth by helping you interact with new potential customers and create long-term relationships. LinkedIn is particularly popular amongst B2B businesses as it is a great place to find out information and connect with other organisations. This article will look at the different ways that you can drive your sales using LinkedIn and grow your business to its full potential.
44% of companies believe that customer acquisition is the most important goal for their marketing and sales teams, highlighted by Social. However, finding new customers can be a very challenging task for businesses so it is important to know the best methods to acquire customers efficiently. In this article, we will look at how you can find new customers and increase the number of sales you make.
It is exciting when your business gains a new customer, however, it should be even more exciting when your business gains a repeat customer. The success rate when selling to a repeat customer is 60-70% whereas the success rate when selling to a new customer is 5%-20%, shared by Huify. This statistic highlights just how important it is to build a roster of repeat customers as it will bring in more revenue. This article will look into how you can build a roster of repeat customers, and the benefits that it will bring you.
In sales, when a deal is lost, your business can still turn it into a win by learning and adjusting to boost your sales. Marketing Metrics highlights that businesses usually have a 5-20% chance of turning a prospect into a customer, meaning the other 80%-95% of the time the deal will be lost. This statistic highlights just how normal and commonly lost deals are in sales. This article will look into the different takeaways your business should get from a lost deal and the benefits they will bring you.
Customer service – Why it is a competitive advantage
Forbes shares that 96% of customers say that customer service is very important with who whey stay loyal to. A business that focuses on providing its clients with good customer service can get a competitive advantage in its market. In this article, we will look at how to provide customers with better customer service to gain a competitive advantage.
